About Us
Enhance Your Routine
Welcome to our cosmetics store, where we offer a wide range of beauty products to enhance your natural beauty. Our products are carefully selected to meet the needs of every skin type and tone, ensuring that you look and feel your best.
Our focus is on our customers – we strive to understand their needs and provide them with the best possible experience.
Discover New Beauty Trends
Welcome to our cosmetics store, where we offer a wide range of beauty products to enhance your natural beauty. Our products are carefully selected to meet the needs of every skin type and tone, ensuring that you look and feel your best.
Our focus is on our customers – we strive to understand their needs and provide them with the best possible experience.
Everything is crafted.
Few things are crafted with love.
Meet our team
Dedicated beauty experts driving our success
Semawi Kebede
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.
Nolawi Andualem
Chief Beauty Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Elsa Wesley
ChieAline Turnerf Product Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.
Mariamawit Menkir
Chief Marketing Officer
With her extensive knowledge of the cosmetics industry, our expert makeup artist, Lily, helps us curate the best products for our customers. She is dedicated to providing exceptional service and ensuring that our customers leave feeling confident and beautiful.